In the involving business development and branding, going digital is all the buzz. So just what exactly is digital marketing as well as the can we in order to to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media like billboards and transit consumer. Essentially any marketing media with this increasing delivered electronically is considered digital marketing and advertising.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing past the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital brethren. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has an electric marketing union.
Why the focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for the digital marketing agency. Most digital media, including websites, social media and mobile advertising significantly easier to track than traditional marketing media such as print press.
For business owners, many forms of digital advertising are very low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a may. When consumers are found in need of merchandise and services, gone become the days of thumbing the phonebook discover them. Now, we whip out our mobile devices or head to our computers for answers – and find them fast.
Digital Marketing 2020
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