Digital Marketing / Online / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a several jargon for most of the people who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it important for today’s business customer? We’re here to break it down in which you in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is the software. That is what Online marketing was. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing except social media advertising and marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings associated with search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every website owner as it assists stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them regarding their visit to expenses.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771